Experience Design -
Yours Truly

Experience Design -
Yours Truly

How might we reimagine greeting cards to empower anyone to deliver personal messages?

How might we reimagine greeting cards to empower anyone to deliver personal messages?

January 2024 - April 2024


For my senior Design thesis at the University of Pennsylvania, where I created a set of 8 greeting cards, with a corresponding printable greeting card kit for people to continue to share the preciousness of a handwritten card in this digital word.


September 2024 - Current

I’m currently a UX Designer at Amazon Photos, where I lead the end-to-end experience of personalizing smart home devices with photos. The customer journey starts on mobile where they select the photos to display, and extending to the out-of-box, management, and ambient display experiences on Echo Show and Fire TV.

Messages I designed

I've always loved a handwritten card – writing them, reading them, and cherishing them. This was the starting point of my thesis project. I wanted to explore what it meant to receive a handmade, handwritten card in an age saturated with digital communication. How can I spread the delicate, genuine and unique power of design to deliver a message?


I designed 8 greeting cards that relied on their physicality to embrace their meaning:

I've always loved a handwritten card – writing them, reading them, and cherishing them. This was the starting point of my thesis project. I wanted to explore what it meant to receive a handmade, handwritten card in an age saturated with digital communication. How can I spread the delicate, genuine and unique power of design to deliver a message?


I designed 8 greeting cards that relied on their physicality to embrace their meaning:

The design constraint here was that all of these cards could be translated into a printable kit, I had to find the balance between uniqueness and reproducibility. All of these cards fit in a 5 x 7" template.


I researched different paper techniques, such as pop-up, flipping mechanisms, folding patterns and more to create cards whose meaning could only be delivered physically. These cards invite the user to draw on their own design, flip things over, pull pieces out, fold things out, and more.

The design constraint here was that all of these cards could be translated into a printable kit,

System I created

The next step was to design the workbook that would accompany these cards. The idea was that the cards could be systemized such that they could be reproduced. So, while the design of the cards themselves emphasized the physical, the system was intended to leverage the digital world so that these designs could scale and last beyond just one use.


You can download your own version of this workbook here and get crafting! Think of someone you love, someone you miss, or maybe someone you haven't thought about in a while – get a pair of scissors, some glue, and a pen! In the meantime, here's a sneak peak into the possibility of message you could send:

The next step was to design the workbook that would accompany these cards. The idea was that the cards could be systemized such that they could be reproduced. So, while the design of the cards themselves emphasized the physical, the system was intended to leverage the digital world so that these designs could scale and last beyond just one use.

Experience I Built

The final aspect of this project was the exhibition. I wanted to create a space that people could the very thing the entire project was about: write a card! On display was the collection of cards where visitors could get a feel for which one resonated with them.


Then, I had a table where they could pick one of the cards, write a letter, seal it, address it, stamp it and drop it in a mailbox. The next day, I mailed them all off so that their messages would reach their loved ones. I hand built every element of this space – the shelves, the ceramic mailbox on the table, and even the handwritten title.

The next step was to design the workbook that would accompany these cards. The idea was that the cards could be systemized such that they could be reproduced. So, while the design of the cards themselves emphasized the physical, the system was intended to leverage the digital world so that these designs could scale and last beyond just one use.

Sending the letters out was the most important part of this all to me. It represents the power of design that I believe in – sure, we as designers spend a lot of time perfecting that artifacts. But, the true essence of the artifact is the experience that it creates. To be able to share that energy with the very people that I designed this in mind for was an incredibly meaningful moment for me as the designer. To this day, I return to this project to keep sight of why I love design.

The next step was to design the workbook that would accompany these cards. The idea was that the cards could be systemized such that they could be reproduced. So, while the design of the cards themselves emphasized the physical, the system was intended to leverage the digital world so that these designs could scale and last beyond just one use.

Sending the letters out was the most important part of this all to me. It represents the power of design that I believe in – sure, we as designers spend a lot of time perfecting the artifacts. But, the true essence of the artifact is the experience that it creates. To be able to share that energy with the very people that I designed this in mind for was an incredibly meaningful moment for me as the designer. To this day, I return to this project to keep sight of why I love design.

The next step was to design the workbook that would accompany these cards. The idea was that the cards could be systemized such that they could be reproduced. So, while the design of the cards themselves emphasized the physical, the system was intended to leverage the digital world so that these designs could scale and last beyond just one use.